Iris
Arnold
Founder and Director of Novita Diamonds
How does one transform an industry rooted in tradition? Iris Arnold, the founder of Novita Diamonds, has done so by combining innovation with ethics. Her mission is clear: to make lab diamonds the cornerstone of modern luxury, offering a stunning, responsible alternative for jewellery enthusiasts worldwide.
Lab diamonds are more than beautiful gemstones—they are symbols of progress and sustainability. By choosing them, you support a more thoughtful and environmentally conscious approach to fine jewellery, as research indicates lab diamonds may have a smaller ecological footprint than traditional mining. But what makes them stand out, and why are they changing the future of the industry?
Are lab diamonds real diamonds? Iris Arnold frequently answers this question with a resounding yes. Lab diamonds are chemically, physically, and visually identical to mined diamonds. The only difference lies in their origin.
Rather than being unearthed through mining, lab diamonds are created in state-of-the-art laboratories, where conditions mimic the natural formation of diamonds. This process produces gems that sparkle with the same brilliance and beauty, but without the environmental disruption of traditional mining.
What makes lab diamonds the future of fine jewellery? Their appeal lies in their ethical, environmental, and economic benefits.
Lab diamonds are created through a process that often requires fewer natural resources than traditional mining, making them a more sustainable choice. Mining can cause significant ecological harm, including habitat destruction and soil degradation. In contrast, lab-grown diamonds are produced in a controlled setting, minimising their impact on the planet.
Ethically, lab diamonds offer peace of mind. Free from many of the concerns surrounding mined diamonds, such as questionable sourcing and labour practices, they allow consumers to make a choice that aligns with their values.
Additionally, lab diamonds offer exceptional value. With these gems, you can afford a larger, higher-quality stone for the same price, making luxury more accessible without compromising on beauty or integrity.
For Iris Arnold, leading Novita Diamonds is about more than selling jewellery—it’s about reshaping an industry. Her work has shown that beauty and responsibility can go hand in hand.
Arnold has been instrumental in shifting the conversation around fine jewellery. Modern consumers are no longer just seeking stunning designs; they also want products that align with their personal values. Lab diamonds are at the heart of this shift, offering a way to wear luxury with a clear conscience.
Through transparency and education, Arnold has debunked myths about lab diamonds, empowering buyers to make informed decisions. Her efforts have not only elevated lab diamonds but also set a new standard for ethical luxury.
Despite their growing popularity, misconceptions about lab diamonds persist. Are they less valuable or meaningful than mined diamonds? Not at all. Lab diamonds are just as durable and brilliant, ensuring they hold their value and remain cherished for generations.
Some people worry that lab diamonds lack the romance of mined diamonds. However, lab diamonds tell a uniquely modern love story. Choosing one reflects care, thoughtfulness, and a commitment to a brighter future—what could be more romantic than that?
Lab diamonds have opened new doors in the world of bespoke jewellery. Their consistency and availability make them the perfect choice for custom designs, allowing buyers to create pieces that reflect their individuality.
WWhether it’s an engagement ring or a pair of statement earrings, lab diamonds make it possible to design jewellery that’s truly one of a kind. They’re also driving modern trends, bringing sustainability and style to the forefront of luxury.
Under Iris Arnold’s leadership, Novita Diamonds has expanded to major cities around the world, bringing ethical jewellery to diverse markets.
In Australia, the brand resonates with the country’s appreciation for natural beauty and sustainability. In the UK, Novita Diamonds bridges the gap between tradition and modernity. Germany’s reputation for precision aligns perfectly with the craftsmanship of lab diamonds, while Singapore’s dynamic energy mirrors the brand’s forward-thinking ethos.
Beyond these hubs, Novita Diamonds has made its mark in Hong Kong, Malaysia, and New Zealand, connecting with communities that value both elegance and ethics.
Iris Arnold’s journey offers inspiration for those aiming to make a difference:
Why should you choose lab diamonds? They’re a perfect blend of beauty, value, and responsibility.
When you wear a lab diamond, you’re not just wearing a stunning piece of jewellery—you’re making a statement about who you are. These gems symbolise care, progress, and a commitment to a more sustainable future.
For Iris Arnold, lab diamonds are more than a product—they’re a movement. Novita Diamonds is redefining luxury by prioritising ethics, innovation, and accessibility.
As lab diamonds continue to shine on the global stage, they inspire us to think differently about the choices we make. Wearing a lab diamond isn’t just about style—it’s about embracing a vision of beauty that’s as thoughtful as it is timeless.